Liz Gilbert

Connected TV (CTV) is hotter than ever.
Like summer temps, CTV adoption has been surging, rising to an all-time high this year:
87 percent of American households now own at least one internet-connected TV device.

With more than 80% of K-12 students using a school-issued device as part of their learning, it is clear that keeping students safe online is a top priority for parents, educators, and administrators. Recent polling from Morning Consult revealed overwhelming support from these groups for edtech that is designed to:

Additionally, survey respondents broadly agreed it is a school’s responsibility to implement these tools.

To learn more, view the full infographic here.

TV viewers across the globe are steadily switching on to the benefits of Connected Television. But aside from the sheer number of people watching, what do we really know about the CTV audience and how does it differ from traditional TV? Magnite conducted consumer-based research to find out.

CTV Is for Everyone – download the regional reports to find out more.