Liz Gilbert

1st December 2023

Why prebid makes the header more relevant than ever | IAB UK

In the world of programmatic advertising, simplicity and control seem mutually exclusive. While closed systems offer ease of use but limited control, open systems are difficult to use but endlessly flexible.

Header bidding was initially designed to bring more control to a closed system. While it increased revenue for publishers and inventory access for buyers, it also introduced operational complexity.

This was the context from which the industry’s first open source movement emerged. Prebid br

Digiday • 22nd August 2023

Retailers are turning to addressable TV to reach consumers ahead of a bumpy shopping season

Retailers are looking to make ad dollars go further, faster. Economic uncertainty and the revival of student loan repayments and inflation have pushed consumers to reassess their discretionary spending. Deutsche Bank predicts that resumed student loan payments could reduce consumer spending by up to $14 billion monthly. Meanwhile, Deloitte anticipates a 10% decrease in back-to-school shopping. In response, retailers are reallocating budgets to make every ad dollar count.

The silver lining is th

Digiday • 12th July 2023

Why pharma marketers are leaning into impression-based TV buying

As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. According to Statista, the healthcare and pharmaceutical industry’s digital ad spend will reach $19.66 billion by the end of 2024.

By leveraging the deterministic data, analytics and closed-loop measurement now available within the advanced television ecosystem, pharma companies are achieving a win-win: the scale of linear TV with the

Digiday • 11th April 2023

Auto brands are leveraging addressable TV to reach engaged audiences

Heading into this year’s upfronts, the auto industry is poised for a big comeback. While pandemic supply chain issues made it difficult for automakers to fulfill demand, the sector is revving back up to its former efficiency — with car production and sales expected to recover by up 5% in the first quarter of 2023 from Q1 2022.

While some auto brands are hitting the brakes on advertising in the face of continued inflation, others are heavily investing — particularly in addressable buying. For ex

17th August 2022

If You Want to Navigate the New TV Landscape, Start by Shifting Your Mindset

Data-driven TV is here. Impression-based ad buying is at the epicenter of the seismic shift currently transforming the TV landscape. The ability to target, measure and assess campaign ROI with connected TV (CTV) is raising the bar for all video ad campaigns, driving advertisers to invest heavily in the platform.

Forecasts show a 33.1% increase in CTV ad revenues this year. Advertisers are also investing heavily in linear addressable, which brings the same impression-based, data-driven approach

23rd March 2022

CTV: What’s All the Fuss About? – Advertising Week

CTV has Europe talking. With smart TV penetration at an all-time high and streaming platforms such as Molotov, Pluto TV and Discovery+ expanding across European markets, the once nascent channel has hit primetime.

Four out of five European households are now watching CTV and publishers are eager to unlock CTV demand. Likewise, advertisers see a golden opportunity to reach addressable audiences at scale.

But what’s all the fuss about the CTV opportunity? Here are three factors driving excitemen

AdExchanger • 23rd September 2021

Performance CTV Provides A One-Stop Shop For DTC Brands

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.

Today’s column is by Dan Fairclough, Sr. Director, Agency and Brand Relations, Magnite.

In my many years working with DTC brands, I saw firsthand how companies hustled to grow their brand visibility from the ground up using search and social.

Then, eventually, they would hit a wall. In order to further scale as a brand and ensure they were driving sales within their acquisition benchmarks, they needed

31st August 2020

Candidates Who Ignore CTV Advertising Do So at Their Peril

2020 has already proven to be an unprecedented election year. The Covid-19 pandemic, high voter intent and shifts in how Americans consume media have reshaped the campaign cycle. With 40% of persuadable voters no longer reachable via traditional cable or satellite, marketers must adapt their voter outreach.

To understand how today’s voters are getting their information and the most impactful media for engaging them, Magnite conducted a study, The Power of CTV: Reaching Persuadable Voters in 202

Entrepreneur • 23rd December 2019

How Holly Parker Used the Power of Empathy to Sell Billions in Real Estate

In early 2017, Holly Parker sat with a daunting list before her. On it were dozens of names she had to call with terrible news: a slump in the New York City real estate market had gutted their investments. She had long-standing relationships with these clients; some felt like family, and all were important.

While many business leaders could have panicked or shrunk from the task, Parker picked up the phone. Relying on years of experience turning setbacks into triumphs and leading people through

The Drum • 11th November 2019

Sparking joy: tidying up programmatic media

Celebrated organisational consultant Marie Kondo asks, “Does this spark joy?” when considering which items to keep, and which to throw away when tidying up her home. Interestingly, if I were to distil down much of the activity of the last ten-to-twelve months in programmatic advertising, it would resemble a similar process.

Call it SPO, DPO, or vendor consolidation: what many publishers, agencies, and DSPs have been doing this year is their own version of Marie Kondo. Putting their partners sid

CNBC • 1st October 2019

Real estate is still the best investment you can make today, millionaires say—here's why

Billionaire Andrew Carnegie famously said that 90% of millionaires got their wealth by investing in real estate. We wanted to know: Is this still true? Is investing in real estate still a good idea? According to these nine Advisors in The Oracles, who made millions by investing in real estate, the answer is a resounding yes.

"Buying real estate has made me rich — mostly through necessity, not by design. I bought my first itty-bitty studio after scraping together a few bucks because I needed to

Entrepreneur • 21st June 2019

How a Breakdown at the Airport Led to a Breakthrough for Jeanine Blackwell

She restructured her life to prioritize what matters most. Now she helps others do the same.

In 2007, Jeanine Blackwell stood at the gate, a "flight canceled" status flashing above her. "We can't get you out for another three days," the ticket agent said. Blackwell fought back tears as her world collapsed around her. A missed flight meant a missed school play, broken promises, and more time away from her children. As a mom to three daughters, she desperately needed to get home to New Orleans, b

Entrepreneur • 11th September 2018

This FinTech Veteran Is Making Cryptocurrency Startup Funding Legitimate

How Thomas Carter is changing the game for startup funding and building faith in cryptocurrency.

Securing funding for a startup can be difficult. You hear "no" on Sand Hill Road a hundred times before one "yes."

But the paradigm is changing. Cryptocurrency startup funding exploded onto the scene in 2017. It's been the wild west, rife with scams—until now. One man, Thomas Carter, is legitimizing this new way of funding. Here's how he's doing it.

"Raising capital to fund your business is arguab

Entrepreneur • 26th April 2018

4 Steps to Building an Unstoppable Offshore Dream Team in 24 Hours

In our digital era, workforces are more mobile and agile than ever before. The old model of hiring a herd of nine-to-fivers is quickly becoming obsolete; instead, specialist contractors are assembling across continents and time zones to form highly-effective, digitally-connected ninja teams that move needles in a business.

Vinicius Aschidamini, entrepreneur and member of The Oracles, specializes in just that. As an Italian and Brazilian citizen, as well as an Indian and U.S. resident, Aschidami

Entrepreneur • 11th January 2018

11 Ways to Automate Your Business and Boost Efficiency

Too often, repetition, waste, and unnecessary bureaucracy slow down business. Members of The Oracles share their systems to streamline your business to run like a Swiss watch.

It's now possible to convert your business metrics into data points and then turn those data points over to an artificial intelligence engine that optimizes many things like price and digital marketing spend. Getting familiar with artificial intelligence and machine learning is crucial.

Get your company on the Google Clo

Entrepreneur • 14th December 2017

How to Make Over $100,000 a Month From Writing a Book

From Tony Robbins to Tony Hsieh, top leaders across industries write books to cement their authority. If done right, writing a book can also generate phenomenal leads and revenue for an entrepreneur.

Multimillion-dollar entrepreneur and member of The Oracles Rob Kosberg knows something about using a book to turbocharge your business. As the founder of Best Seller Publishing, Kosberg's clients become Barnes & Noble or Amazon bestsellers, while using their books to drive over $100,000 in monthly

Entrepreneur • 21st November 2017

6 Steps to Building a Million-Dollar Ecommerce Site in 60 Days

Jared Goetz, serial entrepreneur and member of The Oracles, always had a knack for reaching an audience. At 26 years old, he's co-founded four multimillion-dollar companies.

Whether he's throwing the world's largest foam party with fire breathers and circus acts ("Electric Flurry") or selling inflatables to college students via viral campaigns ("Dumbo Lounge Sacks"), this serial entrepreneur knows how to turn an audience into a profit machine.

His latest venture, The Gadget Snob, is no differe

Entrepreneur • 9th November 2017

5 s Share How They're Hedging for an Economic Downturn

Hedging your bets is part of playing smart in business. The next economic downturn isn't a question of if, but when. That's why top entrepreneurs continuously reinforce their war chest while strategizing for the next seismic economic shift.

Five savvy members of The Oracles share how they recession-proof their businesses so they can stay at their best even if the market is at its worst.

Related: 11 Top Entrepreneurs Share How They're Hedging for Shit Hitting the Fan

1. Know when to hold and f

Adweek • 6th September 2016

How Treating Consumers Like Partners Will Rescue Advertising From Itself

Unsubscribe is our favorite toggle in our inbox. Skip, our favorite prompt when viewing online videos. Block, our go-to option for internet browsing. Why? Because advertising's relationship with the consumer is fundamentally broken.

Evidence of this is everywhere. We can see it in the frustration of consumers who feel barraged with meaningless content, their privacy under siege. We see it in the epidemic of ad blocking—the use of ad blocking software has more than doubled since 2014, and 92 per

Inc. • 7th April 2016

3 Proven Ways to Create a Culture of Winning

As CEO of Rubicon Project, a lot of people ask me what defines the culture of our company. It's not a simple question to answer. Here's my take on a few things effective company culture is about...and a few things it's not about:

From sitting on the Board of CASA, a non-profit that serves neglected and abused foster children, one of the business lessons I have learned is that people are inspired by a cause, not a company's profit margin. Working for a great cause or "the why" inspires passion,